Bloghttp://www.lisafieldsassociates.com/blog/en-US2012-02-18T01:46:41ZSquarespace Site Server v5.11.81 (http://www.squarespace.com/)Taking the Bite out of finding a Dentisthttp://www.lisafieldsassociates.com/blog/2010/3/20/taking-the-bite-out-of-finding-a-dentist.htmlLisa2010-03-20T14:43:55ZDentist Dr. Temple Liz Plummer Eric Qualma Facebook Twitter consumer trust customer service peer recommendations social media 

78% of consumers trust peer recommendations, while only 14% trust ads. 

I needed a dentist.

Ummm I wondered, “who has a dentist they like?” 

Facebook:  What’s on your mind?

My Entry: Who has a Dentist you like?

My friend Liz Plummer quickly responded, “I loved Dr. Temple and his ladies are great!"   

  • Googled his practice and was impressed with his website.
  • Spoke with Sarah his Office Manager  and immediatly received a positive impression.       
  • Dr. Temple has turned out to be a wonderful Dentist.  

When people tell me Facebook is a waste of time this is just one of the stories I share.  

78% of Consumer trust peer recommendations. Social Media Expert Author Eric Qualma  

 

 


]]>No canned presentations for me!http://www.lisafieldsassociates.com/blog/2010/2/22/no-canned-presentations-for-me.htmlLisa2010-02-22T15:00:24Zbranding collaborationphoto of canned food

When an organization begins the process of designing their training series, they begin with a comprehensive Needs Assessment. An assessment includes some of the following questions:

  • What is the goal of the training/series?
  • Which topics will be covered?
  • How much time will be spent in class?
  • What is the budget?
  • How many people will be included in the training/series?
  • What form(s) of technology will be utilized?
  • How much previous knowledge do the participants have in the area that will be covered?

It's not an uncommon practice for some trainers/consultants to use "canned" or packaged training programs/curricula. Each program must be customized in order to give us the best results because each organization has its own unique culture, mission and needs. 

I pride myself on learning about the organization, their people, concerns and strengths. 

No canned presentations/training will come from Lisa Fields & Associates! 

Photo obtained through a Creative Commons License. Darren Hester Photography.

]]>"I know you all can't read this read but..."http://www.lisafieldsassociates.com/blog/2010/2/17/i-know-you-all-cant-read-this-read-but.htmlLisa2010-02-17T16:00:00Zkeynote/Power PointI've been working with Parker, a leader in the hydraulic hose and fitting industry. Our goal for our Professional Presentation Series was to develop presentations that take technical information and build clear and concrete presentations. Instead of using PowerPoint/Keynote slides with small, complex text, we intentionally chose images with little text and remarkable photographs that quickly brought understanding. 

One of the slides used as an example was the "Closed vs. Open Loop," as seen to your left. If this slide was used as an example during a presentation I'm sure we would agree there would be an internal groan if the presenter made the dreaded statement: "I know you all can't read this but....."

I've always wondered; if you can't see it, why would you use it?

The solution for situations like this would be for the presenter to simply give handouts. 

]]>If you Ask you Just Might Receivehttp://www.lisafieldsassociates.com/blog/2009/5/9/if-you-ask-you-just-might-receive.htmlLisa2009-05-09T20:39:00ZJulie Walton Shaver collaboration crossing guard photography social media transparencyMy presentation for Florida Association for Community Action is right around the corner. The title: Left behind- Hush your Mouth will discuss how Non-profit Organziations can begin to explore the world of New Media. Keeping up with technology can be a real challenge for busy professionals.

I needed to find a way to visually describe how Social Media can bring traffic to their websites. Because I pride myself on my ability to create presentations that don't cause folks to fall asleep, I'm using lots of photos.

I discovered the perfect picture. It was just want I wanted and needed. Julie Walton Shaver, a professional

]]>A blog is like a tattoo - Think before you inkhttp://www.lisafieldsassociates.com/blog/2009/5/4/a-blog-is-like-a-tattoo-think-before-you-ink.htmlLisa2009-05-04T16:05:18ZFlorida Association for Community Action blogs branding keynote keynote/Power Point photography talks tattoosSometimes when I'm driving, I suddenly get a flash of creativity. Several weeks ago when the light turned green I suddenly got this flash:

A Blog is like a tattoo. 

Yes, both a blog and a tattoo are forever. Facebook and their terms of service has recently been the source of a great deal of discussion. We simply know before you post on Facebook or a blog it's important to be really certain you can live with that content forever. 

While I don't have the desire for

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